Retailers can improve their retail customer experience with Q-Flow from NEXA which helps improve sales, service and operational efficiency through the automation of client service and sales processes.
You can use Q-Flow in a specific retail area or to connect cross-department workflows from enquiries about products, credit services and technical support, right through to checkout.
Q-Flow does away with traditional queues and instead, customers are placed in a virtual queue, allowing them the freedom to browse around the shop and look at other products, all the while still being exposed to digital marketing that is product specific.
Staff can also be provided with point of purchase sales tips to enhance their sales performance, reinforcing the messages customers have seen through the digital communications in-store.
Q-Flow easily integrates into your existing store processes, using data obtained from your systems to offer the best deals, at right time, to the customers most likely to purchase in store.
The retail customer experience is enhanced through service being constantly improved by monitoring all transactions and optimising staff to create an environment that maximises store efficiency. It is easy for a retailer that has an active inventory database to make use of 3rd party ERP and Point of Sale systems to deliver ever-updated product offerings.
Q-Flow can easily be integrated into current store processes, and by using data from existing systems, retailers are then able to present the right deals at the best time to the clients that are more likely to buy in store. This in-store intelligence gives retailers using Q-Flow an edge over their competition.
Using Q-Flow To Improve Retail Customer Experience Management
The system allows you to properly manage the customer queues in stores for walk-in clients, starting simply with managing queues to the more complex processes that involve both front-office encounters and back-office task management. Q-Flow can support any customer queue management requirements, including:
- identifying of clients
- personalised routing
- routing based on skills
- balancing of loads and more.
Q-Flow can also properly manage:
- services that involve the transfer of clients interdepartmentally
- procedures that involve more than one visit
- procedures that involve an extension into the back office.
The system allows for monitoring and statistics to be provided online and the tools offered by Q-Flow assist in the proper analysis to enable data driven retail customer experience management. The system uses this information to constantly refine the customer flow cycle, levels of service and staffing levels.
Digital Signage To Improve Retail Customer Experience
Included in the Q-Flow system is an all-inclusive digital signage application. The digital signage suite lets you stay in control of the contents of each of your displays, to make up playlists, personalised advertising and to deliver dynamic messages that are system-integrated to clients. NEXA is also able to give your company a total media management service, including a service that updates your playlist and video productions, as required in terms of your marketing strategy.
NEXA’s digital signage solution requires no local installations of special digital signage hardware or software. Both on-site displays and central management control panels require nothing more than standard browsers. NEXA’s digital signage has all the features needed to run your very own television network including unlimited channels, live tv streaming, news tickers, stock feeds, interactive movies and personalised content.
NEXA’s customer flow and appointment management solutions include comprehensive campaign management for face to face interactions.
LineStream Queue Management Control
NEXA’s LineStream™ Directional System directs waiting customers to the next available staff member, using standard LCD or Plasma screens. Staff can use their browser, keyboard or push-button to call the next customer in line. Use the same screens to advertise and promote products and get the highest possible impact, as waiting customers become a captive audience. LineStream incorporates NEXA’s Digital Signage application to provide full control over your ad playlist. You can easily upgrade to Q-Flow® queue management anytime, simply by adding a ticket-printer.
To find out more about retail customer experience management please contact us.
