NEXA’s Q-Flow system has an optional digital signage module which enables complete customisation and control over content on in-store or branch displays. It allows the creation of playlists and personal campaigns, delivering dynamic messaging and multi media to customers, enhancing the relevance of communication and optimizing the service encounter.
In addition, NEXA offers a total media management service, including ongoing update of playlists and video productions as required by marketing strategy. Our solution allows you to run your own television network, including news tickers, live TV streaming, unlimited channels and much, much more. There is no need for specialised hardware, as our software can run off standard browsers.
By combining NEXA’s Q-Flow Digitial Signage module with the customer flow and appointment management modules, the overall functionality and capability of the system is enhanced, allowing for end to end personalised communications management for all in-store experiences.
Digital Signage And Customised Campaigns
Q-Flow’s customised campaign module gives you the ability to target your message to individual customers waiting in line, eliminating the “hit and miss” approach of traditional generic marketing messages. With Q-Flow, once a customer has been identified upon arrival, all subsequent messaging while in-store can be customised to suit their needs. From customised content in ads on digital media in-store through to sales reminders delivered to sales staff at the interaction, thereby making sure that they make the most of the face to face opportunities during the client interaction.
By tailoring the digital campaign you are able to get the best possible return on your investment from your digital signage investment.
Q-Flow also caters for situations without customer identification, and allows campaigns to be developed based on a group of services, targeting an optimized message to a particular group of clients. Q-Flow’s marketing reports let businesses monitor both online and offline reactions to the tailor-made campaigns, allowing for the immediate optimisation of the components of campaigns in order to get the best possible result.
Digital Signage and Content Scheduling
Maximum playback automation of videos, RSS feeds and live video streams, are all enabled by NEXA’s advanced content scheduling system. All of these systems respond to the dynamic store environment immediately. Q-Flow lets businesses make a limitless number of channels with varying content and templates. Organisations can use automated content scheduling to make self-maintained channels that cycle the video content needed for the area and target as determined by the client flow cycle.
The scheduling module also gives businesses visibility tools that can be utilised to check your client flow data in order to help you understand the types of services provided during different time frames and different days, when the various products are bought and when different types of clients tend to visit – letting you modify the scheduling of digital content easily and appropriately..
Digital Signage Dynamic Content Integration
The business’s existing information systems can be integrated with Q-Flow digital signage in order to deliver information and marketing materials to clients in a dynamic way. Customer profiles can be identified with the assistance of CRM dynamic integration when the appointment is set up, when the client arrives or during the interview.
Companies are able to carry on using their current CRM software or can switch to the Q-Flow CRM and Advisor. Integration of CRM lets businesses create promotions by group, by services or by individual clients and they therefore enable the optimised dynamic content.
Online optimisation between the client needs and company resources is achieved through ERP dynamic integration. The ERP software sends relevant information to Q-Flow like product, pricing, stock levels, volumes of sales, etc. in order to enhance video campaigns. Q-Flow Dynamic Content Integration averages the ERP/ CRM information to give sales and service products that meet the needs of the business requirements of the company and the merchandising requirements of the client.
Contact us today to find out more about digital signage or to arrange to see it in operation.